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Privacy Policy

Last updated: 06/2025

Our website accessible at shemovesfit.com (hereinafter referred to as "Website") is owned and operated by Plem Limited, with its registered address

Alpeon 12 B 2035 Nicosia Cyprus

Company registration number HE 471326 (hereinafter referred to as the "Company," "we," "us," or "our").

We value your personal data ("Personal Data") and make efforts to protect it. This Privacy Policy outlines essential information about who we are, the types of Personal Data we collect, how and why we process, store, use, and share this data, as well as your rights concerning your Personal Data. Additionally, it explains how you ("you, " "your, " or the "User") can contact us or the relevant supervisory authorities should you wish to raise any concerns or file a complaint.

By accessing or using our Website and Services, you represent and warrant that you have read, understood, and agreed to be bound by the terms set forth in this Privacy Policy.

Your use of our Website is also subject to other applicable policies, including, but not limited to, our Terms and Conditions. We strongly encourage you to review these policies to ensure a comprehensive understanding of your rights and obligations when using our Website.

ALL CAPITALIZED TERMS USED IN THIS PRIVACY POLICY THAT ARE NOT OTHERWISE DEFINED HEREIN SHALL HAVE THE MEANINGS ASSIGNED TO THEM IN OUR TERMS AND CONDITIONS.

Age Requirements

We do not knowingly collect or request personal data from individuals under the age of majority in their country of residence, nor do we allow such individuals to register on our Website. If you are under the age of majority in your country, please refrain from submitting any personal information. The Website is not intended for use by anyone under the age of majority in their country of residence.

Information We Collect

Personal Data refers to any information that can be linked to an identified or identifiable natural person. This includes but is not limited to, data such as names, email addresses, phone numbers, addresses, social security numbers, financial information, and other personal identifiers.

We are committed to protecting the privacy and confidentiality of Personal Data collected from users of our Website and comply with relevant data protection laws and regulations when handling and processing it.

As you interact with our Website and/or Services, we may collect different types of information, which we categorize as follows:

  • Personal details (your name, username or login credentials, password, areas of interest, and other related personal information);
  • Contact details (information such as your telephone number, mobile number, email address, and any other contact information you provide);
  • Consent records (documentation of any consent you have provided, including the date, time, and method of consent, as well as any relevant contextual information);
  • Location information (data regarding your physical location, collected through your device);
  • Purchase and payment details (information related to any purchases you make, including payment methods and related details);
  • Billing information (your billing address and payment method used during transactions);
  • Usage information (data about your interaction with the Website and Services, including usage statistics, which may be aggregated for analysis);
  • Browsing history (information about the websites or services you visited before and after interacting with our Website and Services);
  • Device identification (information such as device ID, advertising ID, and IP address used to identify your device during interactions with the Website);
  • Tracking technologies (data collected through cookies, eTags, JavaScript, pixel tags, device ID tracking, anonymous identifiers, and other similar technologies);
  • Device information (information about the type of device you are using, its settings, and any software employed to access our Website);
  • Log files (records that may include IP addresses, browser types, operating systems, timestamps, and/or clickstream data, including your clicks on customized links).

The legal basis for processing your Personal Data includes your explicit consent, processing necessary for pre-contractual steps or contractual performance, protection of vital interests, performance of tasks in the public interest, the pursuit of legitimate interests (unless overridden by your rights), and compliance with applicable legal obligations.

Purposes for Processing Personal Data

– Providing and maintaining our website and services (to offer and sustain the functionality of our Website and Services);

– Managing and operating the website effectively (to ensure the smooth operation of the Website in an efficient manner);

– Communication regarding services (to communicate with you in relation to updates, offers, or inquiries about our Services and Website);

– Notifying of updates and changes (to inform you of any updates, modifications, or changes made to the Website and/or Services);

– Gathering feedback (to collect your opinions and feedback about our Services and Website to improve our offerings);

– Maintaining accurate contact information (to ensure your contact information is kept up-to-date for better communication);

– Managing communication channels (to optimize and maintain efficient communication channels with you);

– Delivering relevant content (to provide content that is relevant to you, enhancing your overall user experience);

– Displaying targeted advertising (to show advertisements and informative content based on your interests and preferences);

– Direct engagement and interaction (to engage directly with you through our Website, answering your queries and providing support);

– Resolving issues (to identify and address any issues or technical difficulties with our Website and Services);

– Enhancing Website functionality (to improve and optimize the functionality and performance of the Website and Services);

– Ensuring legal compliance (to ensure our compliance with applicable laws, regulations, and standards);

– Obtaining explicit consent (to request and process your explicit consent where necessary for specific data processing activities);

– Implementing security measures (to establish and maintain security measures to safeguard our Website, Services, and your Personal Data);

– Legal obligations (to meet our legal obligations, including complying with regulatory requirements);

– Protecting legal rights (to protect and defend our legal rights, interests, and intellectual property).

Retention, Storage, and Transfer of Personal Data

We retain the personal data collected from you for the period necessary to fulfil the purposes for which it was initially gathered. This includes but is not limited to, providing you with access to our Website, delivering Services, and facilitating advertising. Additionally, we may continue to store your information for an extended duration if required to comply with legal obligations, enforce agreements, resolve disputes, or protect our legitimate business interests.

The Personal Data we collect may be stored, processed, and transferred to jurisdictions where we, our affiliates, or our service providers maintain facilities. If the country to which the Company transfers Personal Data does not ensure adequate levels of protection, such transfer will be performed only after the Company and said subjects will conclude specific agreements, containing safeguard clauses and/or appropriate safeguards for the protection of your Personal Data will be carried. By providing us with your Personal Data, you acknowledge and consent to its transfer, storage, processing, and sharing in accordance with these provisions.

As part of our operational activities, we may share the information we collect with third parties, including but not limited to the following entities:

  • Advertising and marketing partners, assisting in targeted outreach, advertising campaigns, and promotional activities;
  • Affiliates and subsidiaries;
  • Third parties involved in potential mergers, acquisitions, reorganizations, or asset transfers;
  • Service providers, supporting our operations, including those responsible for payment processing, email distribution, customer support, and analytics;
  • Cloud storage providers, offering secure data storage solutions, ensuring accessibility and integrity of stored information;
  • With your explicit consent or as directed by your preferences, ensuring transparency and accountability in data-sharing practices;
  • Legal and regulatory authorities, in compliance with applicable laws and regulations, to protect our rights, prevent fraud, and ensure the safety and security of all parties involved;
  • Google Analytics tracks and analyzes user interactions to enhance our Website's functionality and user experience. For details on their privacy practices, please visit Google's Privacy Policy;
  • Hotjar provides behavioural analytics and user feedback tools. For more information on their privacy practices, please review Hotjar's Privacy Policy;

– Additional analytics providers that assist in evaluating and optimizing our Website's performance.

Data Security and Protection

We have appropriate security measures to guarantee that the Personal Data we process remains fully safeguarded against misuse, unauthorized access, disclosure, or alteration. Recognizing the importance of data protection, access to Personal Data is strictly limited to authorized personnel with appropriate permissions. We adhere to stringent protocols to maintain the confidentiality and integrity of your information. However, while we employ the highest security standards, no system can guarantee absolute protection. In the event of a suspected or confirmed data breach, we are committed to promptly notifying you and the relevant supervisory authorities in accordance with applicable legal requirements.

User Rights Regarding Personal Data

The Company is committed to ensuring that the collection, processing, and handling of Personal Data comply with all applicable data protection laws, including but not limited to the General Data Protection Regulation (GDPR) and the Data Protection Act 2018. However, the rights afforded to users concerning their Personal Data may differ based on their respective country, state, or territorial jurisdiction. Generally, these rights include:

– The right to withdraw previously granted consent for the processing of Personal Data;

– The right to be informed about how Personal Data is collected, used, and processed;

– The right to have inaccurate Personal Data about you corrected by us without undue delay;

– The right to object to a decision made using automated processing;

– The right to object to the processing of Personal Data;

– The right to request the restriction of the processing of Personal Data;

– The right to receive Personal Data in a structured, commonly used, and machine-readable format and to transfer it to another data controller;

– The right to access the Personal Data that has been collected and processed;

– The right to file a complaint with the relevant supervisory authority;

– The right to request that your Personal Data be deleted.

Links to Third-Party Websites

Our Website may include links to third-party services and websites. By clicking on these links, you will be directed to external sites that are governed by their own privacy policies and security practices, which may be different from those of ours. The Company is not responsible for the collection or use of your information by such third parties. We encourage you to carefully review the privacy policy and terms of use of any third-party websites before providing them with your information or engaging with their services.

Modification

The Company retains the right to update or modify this Privacy Policy periodically. If you do not accept the changes made to this Privacy Policy, you have the right to discontinue your use of the Website, and we advise you to do so immediately. By continuing to use the Website after the changes have been posted, you are deemed to have accepted the revised Privacy Policy.

Contact Information

If you have any questions, concerns, or feedback about this Privacy Policy, or if you wish to report any violations of this Privacy Policy by other users, please reach out to us at support@shemovesfit.com, or write to:

Alpeon 12 B 2035 Nicosia Cyprus

We are committed to addressing your inquiries and concerns as promptly and efficiently as possible.